The tomato is originally from Central America. It arrived in Europe in 1600, imported by the Spaniards which had given the tomato ornamental value. Maybe, it is for this reason that it has not maintained its original name "tomate". But it has been named pomo d'oro "apple of gold". In 1700, according to the latest evidence from the oral tradition, it arrived in Italy as a gift from the Kingdom of Peru to the Kingdom of Naples and would have been planted in the area which corresponds with the town of San Marzano.In 1900, it became highly praised from a gastronomical point of view, and the first industries of preservation were developed.
The San Marzano D.O.P.
The technique of cultivation is vertical with the utilisation of planks, respects the secular tradition, so that the produce remains whole. The harvest is then collected by hand, one by one. It is a Typical product of Campania and it constitutes an important citation for those who would like to nourish themselves with products from the Mediterranean diet. An ideal traditional diet, culture, pleasure, socialization and balance.
(Seal of authenticity), brand obtained in 1996 on behalf of the European Union. It is the acknowledgment assigned to agricultural products and food in which the phases of the productive process are realized in a restricted geographical area and in which the productive process results in conforming to a discipline of production.